Pushing for Purpose: Making Work Mean Something
Business performance is directly correlated to the ability of every individual within a team to deliver at their optimal level.
Our research proves that the average employee uses a meagre 25% of their capacity at work. When you understand that half of your bottom line is driven by people, the equation of energy loss becomes dire.
Throughout the growth of corporate models, people have attempted to prompt voluntary productivity. However, these are often rooted in incentive schemes and impersonal HR processes.
Our approach uses data to drive personal growth and development by identifying and encouraging the discovery of personal meaning within the workplace.
What’s your why?
“People don’t buy what you do.
They buy why you do it.”
Finding personal meaning within a given task is arguably the most powerful motivational tool on offer to an individual.
Within a business system, the broader “why” is often defined – albeit poorly – in a mission statement.
However, there is little resonance on an individual level. Instead, employees are forced to adhere to a dogmatic code which leaves no room for personal expression and assimilation.
Perhaps this is why traditional model has focussed on collective “meaning” as opposed to identifying and promoting the purpose of the individual.
Without a personal “why”, no person will be driven to perform at the optimal level.
Using data to decode drive
Thanks to developments in data science, behavioural science, analytics and adult learning, we have found a way to decode and push individual purpose, and thus performance.
Our bespoke digital environment, driven by a smart algorithm, identifies areas for personal career development, and offers people a roadmap to achieve their ambitions.
However, this is not a compulsory path. Key to our approach is the empowerment of the individual to choose their why: to find their own reason for accelerating their performance.
The reason for promoting individual purpose is simple. It is both frustrating and sad to see people reduced to the bare minimum when they have so much potential to unlock.
When there is a business gain to be found in unlocking the power of an individual, then action is a necessity.